How to Launch & Run an Angel Syndicate: Positioning, Process, and Playbooks (with EN Glossary)

Angel

Moderator
How to Launch & Run an Angel Syndicate: Positioning, Process, and Playbooks (with EN Glossary)


0. Define “Who We Are” First
  • Stage / Check Size: Pre-seed? Seed? $10k–$50k per member per deal? Total $300k–$2M?
  • Industry / Geography Focus: AI, SaaS, Bio, Climate… Domestic only or global?
  • Value Proposition: Pure capital or real value-add (legal, marketing, distribution, hiring)?
  • Decision Rhythm: 1 deal/month? Quarterly demo nights? Opt-in or majority voting?
If positioning is fuzzy, everything else (deal flow, decisions, post-invest) will grind.

1. Legal / Structure Options (Global View)
  1. Loose “Investment Club”: Simple co-invest agreements each deal; everyone wires directly to the startup. Cheap, flexible—but messy for cap tables and compliance.
  2. Deal-by-Deal SPV (Special Purpose Vehicle): One SPV per deal (LLC/LP etc.). Startup sees one shareholder. Cleaner, but each SPV costs legal/admin money.
  3. Evergreen Micro-Fund (LP/GP): Classic fund model (1–2% mgmt fee, 10–20% carry). Institutional, scalable—but highest compliance and ops cost.
Check your jurisdiction (e.g., U.S. SEC Reg D 506(b)/(c), accredited investor rules). Talk to a securities lawyer + CPA early.

2. 90-Day Launch Timeline (Example)
  • Days 0–30: Core team of 3–5 defines thesis, check size, decision rules & budget; consult lawyer/CPA; pick structure & draft templates.
  • Days 31–60: Write charter, SOPs, NDA, investor eligibility statement; set up CRM (Airtable/Notion), Slack/Discord, data room; create investment memo & DD checklist templates.
  • Days 61–90: Invite members (invite-only + light background check); run 2–3 pilot deals end-to-end; announce cadence (monthly pitch, quarterly portfolio updates).

3. Build a Deal Flow Engine
  • Sources: Accelerators, incubators, VC friends, lawyers/CPAs, member referrals.
  • Standard Intake Form: Stage, traction, raise amount, use of funds, team bios, KPIs.
  • Initial Screening: Investment committee (IC) or rotating team kills 70–80% quickly.
  • Pitch Flow: Fixed agenda (e.g., 10 min pitch / 10 min Q&A). Collect soft commits within 48 hours.

4. Decision Mechanics
  • Voting Rules: Majority? Quorum? Or pure opt-in?
  • Term Sheet Standards: Valuation cap, discount, equity vs. SAFE/note, liquidation prefs.
  • Timing: Close decisions within 2–4 weeks—founders won’t wait forever.
  • Follow-On Policy: Reserve % for pro rata? Who decides?

5. Money & Fees Model
  • Carry: 10–20% of net gains on exit.
  • Management Fee: 1–2%/yr if you run a fund; hard to charge in pure syndicates.
  • SPV Admin Fee: $5k–$20k per deal or ~1% of capital for legal/admin ops.
  • Member Fee / Education Fee: $500–$2,000+/yr for community, content, tools.
  • Min Ticket Size: e.g., $5k–$10k per person per deal to reduce fragmentation.
  • Cash Handling: Use escrow / trust accounts / platform custodians for transparency.

6. Member Recruitment & Engagement
  • Eligibility: Accredited? Expertise (legal/tech/ops)? Time/capital commitments?
  • Commitment Docs: Min yearly participation? NDA, conflict-of-interest clauses.
  • Engagement Design: Monthly/quarterly calls, meetups, portfolio day; assign “Deal Captain” per deal.
  • Education: Angel 101, Term Sheet 101, valuation basics—reduce newbie errors.

7. Post-Investment Support & Exit Strategy
  • Value-Add: KPI tracking, intros, PR, talent, channel partners.
  • Transparency: Quarterly reports, annual summaries (valuation changes, big news).
  • Exit Paths: Secondary sale, M&A, IPO, buyback. Write terms (ROFR, Tag/Drag-along).
  • Failure Handling: When companies die, have a legal/tax wrap-up SOP.

8. Compliance & Risk Control
  • Investor Eligibility: Follow local private placement exemptions. Don’t publicly solicit non-accredited investors.
  • Disclaimers: You’re not giving investment advice; results not guaranteed.
  • Conflict Policy: Members with ties to a startup must disclose and recuse.
  • Recordkeeping: Keep all decisions, votes, memos (Notion/Google Workspace).

9. Tool Stack (Common Choices)
  • Collab & Docs: Notion, Airtable, Google Drive, Slack/Discord
  • Automation: Zapier, Make
  • E-sign: DocuSign, PandaDoc
  • Cap Table & SPV: Carta, AngelList, Pulley
  • Finance Tracking: Excel + Power BI, Coda
  • Community Platforms: Discourse, Circle, Mighty Networks

10. Common Pitfalls
  • Fuzzy thesis, chaotic deal flow, everyone wants a vote → slow death
  • No cadence, relying on “passion” → activity collapses after 3 months
  • Loose contracts, messy accounting → nightmare when disputes hit
  • Chatty community, zero execution → not a real investing org
  • Spray-and-pray without follow-on reserves → heavy dilution later
  • No post-invest support → you’re just a check, little brand equity

11. Models to Study
  • AngelList Syndicates (US): Deal-by-deal SPVs, lead takes carry.
  • Jason Calacanis – LAUNCH Syndicate: Big community + education + weekly pitch—tight process.
  • Tech Coast Angels / Golden Seeds / Keiretsu Forum: Long-running angel networks with member dues, screening, education.
  • Hustle Fund Angel Squad: Paid education community → funnel into deals chosen by the fund.

Next Step Checklist
  1. How many core members? Average capital/time each can deploy?
  2. Deal-by-deal SPV or micro-fund? Or start as a learning community?
  3. Jurisdictional structure: Delaware LLC? Cayman? Singapore? (Talk to counsel.)
  4. Deals/year and target check sizes?
  5. Your differentiated value (distribution, media, legal, tech, etc.)?


English Glossary (Angel/VC Terms)
Structure / Legal
  • Angel Syndicate / Alliance
  • SPV (Special Purpose Vehicle)
  • LP / GP (Limited / General Partner)
  • Carry / Carried Interest
  • Management Fee
  • Escrow / Trust Account
  • Cap Table (Capitalization Table)
  • Side Letter

Process / Docs
  • NDA (Non-Disclosure Agreement)
  • DD (Due Diligence) / DD Checklist
  • Term Sheet
  • MOIC (Multiple on Invested Capital)
  • IRR (Internal Rate of Return)
  • KPI (Key Performance Indicator)
  • Pitch Deck
  • Data Room / Virtual Data Room
  • Investment Memo / Deal Memo
  • Investment Committee (IC)
  • Opt-in / Opt-out

Instruments / Clauses
  • Convertible Note
  • SAFE (Simple Agreement for Future Equity)
  • Valuation Cap
  • Discount Rate
  • Pro-rata Right
  • ROFR (Right of First Refusal)
  • Tag-along Right
  • Drag-along Right
  • Liquidation Preference
  • Cliff / Vesting Schedule

Exit & Aftermath
  • Follow-on Investment
  • Exit / Liquidity Event
  • Secondary Sale
  • Write-off

Community / Ops
  • Deal Flow
  • Pitch Night / Demo Day
  • Portfolio Company
  • Portfolio Update
  • Deal Captain / Lead

Tools
  • CRM
  • Automation (Zapier / Make)
  • E-sign (DocuSign / PandaDoc)
  • Cap Table Mgmt (Carta / Pulley)
  • Community Platforms (Slack / Discord / Circle / Discourse)
 
Back
Top