Angel
Moderator
How to Launch & Run an Angel Syndicate: Positioning, Process, and Playbooks (with EN Glossary)
0. Define “Who We Are” First
1. Legal / Structure Options (Global View)
2. 90-Day Launch Timeline (Example)
3. Build a Deal Flow Engine
4. Decision Mechanics
5. Money & Fees Model
6. Member Recruitment & Engagement
7. Post-Investment Support & Exit Strategy
8. Compliance & Risk Control
9. Tool Stack (Common Choices)
10. Common Pitfalls
11. Models to Study
Next Step Checklist
English Glossary (Angel/VC Terms)
0. Define “Who We Are” First
- Stage / Check Size: Pre-seed? Seed? $10k–$50k per member per deal? Total $300k–$2M?
- Industry / Geography Focus: AI, SaaS, Bio, Climate… Domestic only or global?
- Value Proposition: Pure capital or real value-add (legal, marketing, distribution, hiring)?
- Decision Rhythm: 1 deal/month? Quarterly demo nights? Opt-in or majority voting?
If positioning is fuzzy, everything else (deal flow, decisions, post-invest) will grind.
1. Legal / Structure Options (Global View)
- Loose “Investment Club”: Simple co-invest agreements each deal; everyone wires directly to the startup. Cheap, flexible—but messy for cap tables and compliance.
- Deal-by-Deal SPV (Special Purpose Vehicle): One SPV per deal (LLC/LP etc.). Startup sees one shareholder. Cleaner, but each SPV costs legal/admin money.
- Evergreen Micro-Fund (LP/GP): Classic fund model (1–2% mgmt fee, 10–20% carry). Institutional, scalable—but highest compliance and ops cost.
Check your jurisdiction (e.g., U.S. SEC Reg D 506(b)/(c), accredited investor rules). Talk to a securities lawyer + CPA early.
2. 90-Day Launch Timeline (Example)
- Days 0–30: Core team of 3–5 defines thesis, check size, decision rules & budget; consult lawyer/CPA; pick structure & draft templates.
- Days 31–60: Write charter, SOPs, NDA, investor eligibility statement; set up CRM (Airtable/Notion), Slack/Discord, data room; create investment memo & DD checklist templates.
- Days 61–90: Invite members (invite-only + light background check); run 2–3 pilot deals end-to-end; announce cadence (monthly pitch, quarterly portfolio updates).
3. Build a Deal Flow Engine
- Sources: Accelerators, incubators, VC friends, lawyers/CPAs, member referrals.
- Standard Intake Form: Stage, traction, raise amount, use of funds, team bios, KPIs.
- Initial Screening: Investment committee (IC) or rotating team kills 70–80% quickly.
- Pitch Flow: Fixed agenda (e.g., 10 min pitch / 10 min Q&A). Collect soft commits within 48 hours.
4. Decision Mechanics
- Voting Rules: Majority? Quorum? Or pure opt-in?
- Term Sheet Standards: Valuation cap, discount, equity vs. SAFE/note, liquidation prefs.
- Timing: Close decisions within 2–4 weeks—founders won’t wait forever.
- Follow-On Policy: Reserve % for pro rata? Who decides?
5. Money & Fees Model
- Carry: 10–20% of net gains on exit.
- Management Fee: 1–2%/yr if you run a fund; hard to charge in pure syndicates.
- SPV Admin Fee: $5k–$20k per deal or ~1% of capital for legal/admin ops.
- Member Fee / Education Fee: $500–$2,000+/yr for community, content, tools.
- Min Ticket Size: e.g., $5k–$10k per person per deal to reduce fragmentation.
- Cash Handling: Use escrow / trust accounts / platform custodians for transparency.
6. Member Recruitment & Engagement
- Eligibility: Accredited? Expertise (legal/tech/ops)? Time/capital commitments?
- Commitment Docs: Min yearly participation? NDA, conflict-of-interest clauses.
- Engagement Design: Monthly/quarterly calls, meetups, portfolio day; assign “Deal Captain” per deal.
- Education: Angel 101, Term Sheet 101, valuation basics—reduce newbie errors.
7. Post-Investment Support & Exit Strategy
- Value-Add: KPI tracking, intros, PR, talent, channel partners.
- Transparency: Quarterly reports, annual summaries (valuation changes, big news).
- Exit Paths: Secondary sale, M&A, IPO, buyback. Write terms (ROFR, Tag/Drag-along).
- Failure Handling: When companies die, have a legal/tax wrap-up SOP.
8. Compliance & Risk Control
- Investor Eligibility: Follow local private placement exemptions. Don’t publicly solicit non-accredited investors.
- Disclaimers: You’re not giving investment advice; results not guaranteed.
- Conflict Policy: Members with ties to a startup must disclose and recuse.
- Recordkeeping: Keep all decisions, votes, memos (Notion/Google Workspace).
9. Tool Stack (Common Choices)
- Collab & Docs: Notion, Airtable, Google Drive, Slack/Discord
- Automation: Zapier, Make
- E-sign: DocuSign, PandaDoc
- Cap Table & SPV: Carta, AngelList, Pulley
- Finance Tracking: Excel + Power BI, Coda
- Community Platforms: Discourse, Circle, Mighty Networks
10. Common Pitfalls
- Fuzzy thesis, chaotic deal flow, everyone wants a vote → slow death
- No cadence, relying on “passion” → activity collapses after 3 months
- Loose contracts, messy accounting → nightmare when disputes hit
- Chatty community, zero execution → not a real investing org
- Spray-and-pray without follow-on reserves → heavy dilution later
- No post-invest support → you’re just a check, little brand equity
11. Models to Study
- AngelList Syndicates (US): Deal-by-deal SPVs, lead takes carry.
- Jason Calacanis – LAUNCH Syndicate: Big community + education + weekly pitch—tight process.
- Tech Coast Angels / Golden Seeds / Keiretsu Forum: Long-running angel networks with member dues, screening, education.
- Hustle Fund Angel Squad: Paid education community → funnel into deals chosen by the fund.
Next Step Checklist
- How many core members? Average capital/time each can deploy?
- Deal-by-deal SPV or micro-fund? Or start as a learning community?
- Jurisdictional structure: Delaware LLC? Cayman? Singapore? (Talk to counsel.)
- Deals/year and target check sizes?
- Your differentiated value (distribution, media, legal, tech, etc.)?
English Glossary (Angel/VC Terms)
Structure / Legal
Process / Docs
Instruments / Clauses
Exit & Aftermath
Community / Ops
Tools
- Angel Syndicate / Alliance
- SPV (Special Purpose Vehicle)
- LP / GP (Limited / General Partner)
- Carry / Carried Interest
- Management Fee
- Escrow / Trust Account
- Cap Table (Capitalization Table)
- Side Letter
Process / Docs
- NDA (Non-Disclosure Agreement)
- DD (Due Diligence) / DD Checklist
- Term Sheet
- MOIC (Multiple on Invested Capital)
- IRR (Internal Rate of Return)
- KPI (Key Performance Indicator)
- Pitch Deck
- Data Room / Virtual Data Room
- Investment Memo / Deal Memo
- Investment Committee (IC)
- Opt-in / Opt-out
Instruments / Clauses
- Convertible Note
- SAFE (Simple Agreement for Future Equity)
- Valuation Cap
- Discount Rate
- Pro-rata Right
- ROFR (Right of First Refusal)
- Tag-along Right
- Drag-along Right
- Liquidation Preference
- Cliff / Vesting Schedule
Exit & Aftermath
- Follow-on Investment
- Exit / Liquidity Event
- Secondary Sale
- Write-off
Community / Ops
- Deal Flow
- Pitch Night / Demo Day
- Portfolio Company
- Portfolio Update
- Deal Captain / Lead
Tools
- CRM
- Automation (Zapier / Make)
- E-sign (DocuSign / PandaDoc)
- Cap Table Mgmt (Carta / Pulley)
- Community Platforms (Slack / Discord / Circle / Discourse)